Privacy Policy

Last updated: 13-05-2026

Relevance verified: 05-06-2026

Memo Casino is an independent informational and affiliate resource dedicated to the UK online gaming community. Our website operates solely as an editorial and review platform — we do not offer gambling services, accept wagers, or process financial transactions on behalf of users. All content published on this site is intended purely for informational and entertainment purposes, covering casino reviews, bonus comparisons, and industry news relevant to players based in the United Kingdom.

This Privacy Policy sets out in clear terms how we handle any data that passes through our website, including the limited technical information collected automatically when you browse our pages. We are committed to respecting your privacy in full accordance with applicable UK data protection legislation. Please read this document carefully; by continuing to use our site, you acknowledge its contents. If you have any questions, you are welcome to reach our team via our Contact Page.

Information We Collect When You Visit

As a purely informational platform, we do not ask visitors to register an account, provide their name, or submit any personally identifying details. However, like virtually every website operating today, our servers and integrated analytics tools automatically collect a limited set of non-personal, technical data each time a page is loaded. This includes your anonymised IP address, the type and version of your web browser, your device’s operating system, the referring URL that directed you to our site, and the pages you visit during your session.

This technical data is captured in aggregate and is not linked to any individual user. It cannot, on its own, be used to identify who you are. We collect it solely to understand how visitors interact with our content, which pages attract the most engagement, and whether any technical errors occur during browsing. No sensitive categories of personal data — such as health information, financial details, or biometric data — are collected at any point.

We may also receive limited data through our affiliate partnerships. When a visitor clicks an outbound affiliate link on our site and subsequently registers with a third-party operator, that operator may share aggregate referral statistics with us. This data is anonymised and used only for the purpose of tracking the commercial performance of our editorial recommendations. We do not receive or store any personal data about individual users from our affiliate partners.

How We Use Cookies on This Website

Cookies are small text files placed on your device by websites you visit. They serve a range of purposes, from keeping a site functioning correctly to providing website owners with statistical insights about their audience. Our website makes use of several categories of cookies, each with a distinct purpose, and we believe you should understand exactly what is being stored and why.

The types of cookies we may deploy are described below:

Strictly Necessary Cookies: These are essential for the website to operate correctly. They enable core functionality such as page navigation and access to secure areas. The site cannot function properly without them, and they cannot be disabled.
Analytics & Performance Cookies: Used by tools such as Google Analytics to collect anonymous data about how visitors use our site — which pages are visited most, how long sessions last, and where visitors come from. This helps us improve the quality of our content.
Functional Cookies: These remember your preferences (such as language settings or region) to provide a more personalised experience during return visits.
Targeting & Affiliate Cookies: Where applicable, these cookies help track referral activity when you click an affiliate link, allowing us to monitor which editorial recommendations generate traffic to our partner operators.

You have the right to control cookie usage on your device. Most modern web browsers allow you to refuse, delete, or restrict cookies through their settings menus. Please be aware that disabling certain cookies may affect the performance or functionality of our website. For comprehensive guidance on managing cookies and understanding your online privacy choices, we recommend consulting the following resources:

www.youronlinechoices.com — An interactive tool that allows you to manage behavioural advertising cookies set by participating companies across Europe and the UK.
www.allaboutcookies.org — A comprehensive independent resource explaining what cookies are, the different types in use, and step-by-step instructions for controlling them in all major browsers.

Purposes for Which We Process Data

The limited data we collect — primarily through cookies and server logs — is used for a small number of clearly defined purposes. We do not sell data to third parties, use it for direct marketing, or engage in automated decision-making that produces legal or significant effects for individual visitors.

Our primary use of analytics data is to maintain and improve the performance of this website. By understanding traffic patterns, we can identify which reviews and guides are most useful to our audience, optimise page load speeds, correct technical errors promptly, and develop new content that serves the interests of UK-based gaming enthusiasts.

Where our site contains affiliate links — which may redirect you to licensed casino operators, bonus pages, or comparison tools — we may use cookies to track referral activity. This tracking is entirely commercial in nature and does not involve the collection of any personal information about you as an individual. We are transparent about the use of affiliate links throughout our content.

We also process minimal technical data for security purposes, including identifying unusual traffic patterns that may indicate malicious activity such as bot traffic, scraping, or denial-of-service attempts. This processing is carried out in our legitimate interest to protect the integrity of our platform and ensure a safe browsing experience for genuine visitors.

Legal Grounds for Data Processing Under UK Law

Our website operates in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Every instance of data processing we carry out must rest on a valid legal basis under Article 6 of the UK GDPR. We rely on the following lawful grounds depending on the nature of the processing activity:

Legitimate Interests (Article 6(1)(f)): The majority of our data processing — including analytics, server logging, and affiliate tracking — is carried out on the basis of our legitimate interests as a website operator. We have conducted a balancing test and are satisfied that our interests do not override your fundamental rights and freedoms.
Consent (Article 6(1)(a)): Where we deploy non-essential cookies, such as analytics or targeting cookies, we seek your consent through our cookie consent mechanism displayed when you first visit the site. You may withdraw consent at any time by adjusting your browser settings or cookie preferences.
Legal Obligation (Article 6(1)(c)): We may process limited data where required to do so by law or regulatory obligation.

For authoritative guidance on your rights under UK data protection law, we recommend the following official resources:

ICO – UK GDPR Guidance and Resources — The Information Commissioner’s Office is the UK’s independent body set up to uphold information rights. Their guidance portal is the authoritative source for understanding how the UK GDPR applies to websites and businesses.
Data Protection Act 2018 – Full Text — The primary UK statute implementing and supplementing the UK GDPR, available in full via the official legislation portal.

Third-Party Services and External Processors

To operate an effective editorial website, we rely on a small number of trusted third-party services. These providers may, in the course of delivering their services, process limited data about visitors to our site. We have chosen our technology partners carefully and are satisfied that they maintain appropriate data protection standards.

The key third-party services integrated into our platform are summarised in the table below:

Service	Purpose	Data Processed	Privacy Information
Google Analytics	Website traffic analysis and audience insights	Anonymised IP, session data, page views	Google Privacy Policy
Cloudflare	Content delivery network and DDoS protection	IP address, request headers	Cloudflare Privacy Policy
Affiliate Networks	Referral tracking for partner casino operators	Click data, anonymised referral IDs	Varies by network partner

All casino operators and gambling platforms linked from our website are independently licensed and regulated. The primary regulator for online gambling in Great Britain is the UK Gambling Commission, which maintains a public register of licensed operators. We encourage users to verify the licensing status of any operator before registering or depositing funds. For data protection concerns related to operators themselves, you should consult their individual privacy policies and, where appropriate, contact the Information Commissioner’s Office to raise a complaint.

Affiliate Links and Commercial Disclosure

In the interests of full transparency, we wish to clearly disclose that our website contains affiliate links. When you click on certain links — including links to casino operators, bonus pages, or registration forms — we may receive a commission or other commercial remuneration if you proceed to register or deposit with the relevant operator. This is a standard practice in the online publishing industry and is how we fund the creation and maintenance of our free editorial content.

The presence of affiliate relationships does not influence the objectivity of our editorial content. Our reviews and recommendations are based on independent research, testing, and analysis. Operators do not pay for positive coverage, and we apply the same editorial criteria regardless of whether a commercial relationship exists. However, you should be aware that some links are commercial in nature, and we encourage you to conduct your own due diligence before engaging with any gambling platform.

Our affiliate tracking relies on cookies placed on your device when you click an outbound link. These cookies are used solely to attribute referrals for commission purposes and do not transmit any personal information about you to us or our affiliate network partners. You can opt out of this tracking by disabling third-party cookies in your browser settings.

Security Measures and Data Minimisation

We take the security of any data passing through our website seriously, even though we do not collect substantial personal information. Our site uses industry-standard SSL/TLS encryption (indicated by the padlock icon in your browser’s address bar), which ensures that all data transmitted between your device and our servers is protected from interception by third parties.

We operate on the principle of data minimisation — a core requirement of the UK GDPR — which means we collect only the data that is genuinely necessary for the legitimate purposes described in this policy. We do not collect data speculatively or retain it beyond the period for which it serves a defined purpose. Access to any collected data is restricted to authorised personnel only, and we do not grant third parties access to our server infrastructure without a legitimate operational reason.

Retention Periods for Collected Data

Because we do not collect personal data in any meaningful volume, our data retention obligations are relatively straightforward. Server log files, which contain anonymised technical information about page requests, are retained for a limited period — typically no longer than 90 days — before being automatically purged. This brief retention window is sufficient to allow us to investigate any security incidents or technical errors that may come to our attention.

Analytics data processed through Google Analytics is subject to Google’s own retention policies, which can be reviewed via their privacy documentation. Cookie data stored on your own device persists only for as long as the relevant cookie remains active; session cookies are deleted when you close your browser, while persistent cookies expire according to their individual expiry dates. You may clear all cookies stored by our site at any time through your browser settings.

Affiliate tracking data — where applicable — is retained for the period necessary to calculate and verify referral commissions, after which it is aggregated and anonymised. We do not retain individual clickstream data on a long-term basis.

Your Rights as a Data Subject

Under the UK GDPR, you are afforded a meaningful set of rights in relation to your personal data. Although our website collects very limited personal information, we are committed to honouring these rights fully. Your rights include the following:

Right of Access: You may request confirmation of whether we hold any personal data about you, and if so, receive a copy of that data.
Right to Rectification: If any data we hold about you is inaccurate or incomplete, you have the right to request its correction.
Right to Erasure: Also known as the “right to be forgotten”, this allows you to request deletion of your personal data in certain circumstances.
Right to Restriction of Processing: You may ask us to restrict how we process your data while a complaint or accuracy dispute is resolved.
Right to Data Portability: Where processing is based on consent or contract, you may request your data in a structured, machine-readable format.
Right to Object: You have the right to object to processing carried out on the basis of legitimate interests, including for direct marketing purposes.
Rights Related to Automated Decision-Making: We do not engage in automated decision-making or profiling, but you retain the right to object if this changes.

To exercise any of the above rights, please contact us using the details provided in the final section of this policy. We will respond to all legitimate requests within one calendar month in accordance with our obligations under the UK GDPR. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office, the supervisory authority for data protection in the United Kingdom.

Children and Age Restriction

Our website is intended exclusively for adults aged 18 years and over. Online gambling is an age-restricted activity in the United Kingdom, and all content published on this platform — including casino reviews, bonus guides, and operator comparisons — is directed solely at adults who are legally permitted to gamble in their jurisdiction. We do not knowingly collect any data from individuals under the age of 18, and we do not direct any content or marketing towards minors.

If you are a parent or guardian and believe that a minor has accessed our website or inadvertently provided us with data, please contact us immediately so that we can take appropriate steps. We take our responsibilities in this area seriously and support all industry and regulatory efforts to prevent underage gambling. Users who are concerned about problem gambling or who wish to set up parental controls are encouraged to contact their internet service provider or consult resources provided by licensed operators.

External Links and Third-Party Websites

Our website contains numerous hyperlinks to external websites, including licensed casino operators, software developers, payment providers, and regulatory bodies. These links are provided for the convenience and information of our readers. It is important to understand that, once you leave our site by clicking an external link, this Privacy Policy ceases to apply. We have no control over the content, data practices, or privacy standards of third-party websites.

We strongly recommend that you review the privacy policy of any external website you visit, particularly before submitting any personal information such as your name, address, payment details, or identification documents. The inclusion of a link on our website does not constitute an endorsement of that site’s privacy practices. This applies equally to affiliate partners, advertised operators, and any other external resource we may reference.

Updates to This Privacy Policy

We reserve the right to amend or update this Privacy Policy at any time in response to changes in applicable law, evolving data protection best practices, or modifications to the services and technologies we use. When material changes are made, the revised policy will be published on this page with an updated effective date noted at the top of the document. We encourage you to revisit this page periodically to remain informed of how we handle data.

Continued use of our website following the publication of an updated Privacy Policy constitutes your acceptance of the changes. If you object to any modifications, you should cease using our website and, where applicable, contact us to exercise your rights in relation to any data we may hold.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our data handling practices, please do not hesitate to get in touch. You can reach our team via our Contact Page, or using the direct contact details provided below. Our support team is available around the clock to assist you.

Email: [email protected]
Address: 22nd Floor, 5–11 Fetter Lane, London, EC4A 1BR, United Kingdom